About
George Arezina
George Arezina is the founder of GA Consulting Group, an independent ITAM, FinOps and SaaS advisory.
George is an ITAM, FinOps strategic and global leader, trusted SAM advisor and executive consultant, specializing in leading complex, multi-national organizations.
Implements ITAM/FinOps programs, strategically and operationally, that have enabled IT executives to both establish long-term software investment strategies and negotiate more favorable software license and cloud agreements.
Delivers spend and risk reduction solutions aligned with business goals, whilst maintaining business continuity.
Previous Experience
- Senior Director of IT Asset Management at Thomson Reuters
- Global Head of Software Asset Management at F. Hoffmann La Roche AG
- Head of Global License Operations at Deutsche Post – DHL
Awards
Winner of multiple ITAM industry awards and delivered cost savings of over $350 million, $150 million alone in Roche Pharmaceuticals Worldwide SAM program using USU (Aspera) SmartTrack and complementary processes and governance.
“The Roche project was successfully built and executed whilst recognising all of the critical people, process and technology elements that are essential in building a world class SAM practice. This project was led by an experienced professional SAM team who delivered enormous savings and outstanding ROI. We congratulate the team at Roche for demonstrating what is possible with SAM.”
Martin Thompson – Owner & Founder of the ITAM Review
ITAM Awards
2018:
2018:
2018:
ITAM Professional of Year – ITAM Review
2017:
2018:
2018:
ITAM Project of Year (2nd Place) – SAMS Europe
2016:
2018:
2016:
ITAM (Roche) Implementation Project of Year – ITAM Review
2012:
2018:
2016:
Deutsche Post DHL Group CFO –Recognition Letter
Press Coverage
ITAM in 2019: Leadership, Networking and saving $120m – by George Arezina, 2018 ITAM Professional of the Year